OmniSearch I Search Everywhere Optimization
Wherever people search - we help them to choose you.
Search isn’t what it used to be – and it’s not where it used to be. It goes far beyond Google’s search bar. People have turned to AI, TikTok, YouTube, Amazon, LinkedIn, etc. OmniSearch makes your brand visible where buying decisions are actually made.
People don’t search in one place. So why are you optimizing search for just one channel?
If you’re not optimizing for search behavior – you might be missing up to 70% of the real search journey.
The bigger picture of search
For over two decades, SEO had a simple goal:
rank higher on Google, drive traffic, win customers.
And while Google still holds over 90% of the search engine market, it’s no longer the beginning — or the end — of the search journey. There are billions of searches happening every day across multiple channels.
Searches per day globally
0
B
Happening on Google
0
B
They have already embraced the change
Rethinking Search
The future of search isn’t a destination. It’s a behavior.
People are searching everywhere.
A question is asked in ChatGPT.
A product is discovered in a TikTok comment.
A side-by-side review plays out on YouTube.
A brand check happens in LinkedIn and through mutual connections .
That’s search. And none of it touches Google.
Building visibility where buying decisions take shape.
SEO chases rankings. Social media builds presence but not discoverability. Ads buy attention
.
OmniSearch does it differently.
It doesn’t replace traditional SEO, social media management or advertising – it expands upon it. We design discovery strategies for everywhere your audience turns to form the buying decisions.
Here’s the shift most brands are missing.
Just owning a social channel doesn’t make you discoverable.
People don’t go to your profile — they see you in a feed if the algorithm decides you’re relevant.
They don’t search your name — they search their problem.
They don’t land on your website — they stay in the app, read the comments, ask ChatGPT, message a friend.
Enter the OmniSearch era.
Stop relying on hope that AI recommends you – and start engineering discoverability.
✔️ It gets you seen where traditional SEO can’t reach.
✔️ It makes your brand part of the conversation — even before the question is asked.
✔️ It future proofs your presence across search, social, community, and AI.
The data behind the shift
Search isn't just changing - it's already changed. It's everywhere your audience spends time – and the numbers prove it.
Depending on your industry and target group, up to 70% of customer search activity could be happening outside Google — depending on your industry and audience.
Only 64% of web traffic is referred by Google. The remaining 36%? It’s scattered across platforms like YouTube, TikTok, Facebook, Reddit, and more — many of which don’t want users to leave.
Over 70% of Gen Z in the Baltics use TikTok, Instagram, and YouTube as discovery platforms — often before they Google.
45% of Baltic digital users reported trying TikTok, Instagram or YouTube for search instead of traditional Google searches in 2024.
Nearly half of Baltic internet users have used AI for search-related tasks in the past year.
Social commerce is projected to grow by 20% year-over-year in the Baltics over the next three years.
Slack groups, Discord channels, and niche LinkedIn communities are where trust is built and recommendations happen.
Step into the new era of search
Here are ways for you to adapt to an evolving landscape, where visibility requires more than ranking.
If you’re not sure where to start or what could be the potential impact in your industry – book a free 30-minute strategy call with us.